Agaton

Fashion branding

Client

Forsbergs school

Group project

Paloma Demanet, Måns Rydh

In this fashion brand course together with The Studio the assignment was to create a visual identity for the designer Filippa Agaton. 


Filippa talks about the ambivalence she experience when she creates, so we wanted to highlight that ambivalence into the identity. With contrasts and an image style that shows boldness we created our concept - Passionate ambivalens.